Fall Back in Love with Your Bra Drawer

comfort & confidence, one bra at a time

Shop our Best Sellers

  • Matilda Plunge

    $92.00 CAD
    $92.00 CAD
    Matilda PlungeMatilda Plunge

  • Envy Full Cup

    $99.00 CAD
    $99.00 CAD
    Envy Full CupEnvy Full Cup

  • Activate Sports Bra

    From $99.00 CAD
    From $99.00 CAD
    Activate Sports BraActivate Sports Bra

  • Red Carpet Strapless

    $94.00 CAD
    $94.00 CAD
    Red Carpet StraplessRed Carpet Strapless

Why Shop Bellie Beth?

  • bras that fit, finally

  • expert help, zero judgement

  • award-winning service you can trust

  • proudly local and female owned

1 4

Explore our Collection

  • Bust Support Chemise

    From $59.25 CAD
    $79.00 CAD From $59.25 CAD
    Bust Support ChemiseBust Support Chemise
    Sale

  • Dana Strapless Bra

    $95.00 CAD
    $95.00 CAD
    Dana Strapless BraDana Strapless Bra

  • GODDESS KIERA

    $69.00 CAD
    $69.00 CAD
    GODDESS KIERAGODDESS KIERA

  • Arizona Wave Bikini

    $89.00 CAD
    $89.00 CAD
    Arizona Wave BikiniArizona Wave Bikini

  • Vintage Romance Cami

    $55.50 CAD
    $74.00 CAD $55.50 CAD
    Vintage Romance CamiVintage Romance Cami
    Sale

  • Allure Spacer T-shirt Bra

    $97.00 CAD
    $97.00 CAD
    Allure Spacer T-shirt BraAllure Spacer T-shirt Bra

  • Button Down PJ Set

    $179.00 CAD
    $179.00 CAD
    Button Down PJ SetButton Down PJ Set

  • Dolce Vita Muse Bra

    $69.00 CAD
    $69.00 CAD
    Dolce Vita Muse BraDolce Vita Muse Bra
1 8

AWARD WINNING

Best Store in Canada

Bellie Beth has earned recognition both locally and nationally for our commitment to exceptional service, fit expertise, and community connection. We’ve been honored at the Best of Intima Awards in New York City and the Meritas Awards in Montreal, celebrating the best lingerie boutiques across North America. Over the years, we’ve been named Best Store in Canada, Lingerie Retailer of the Year, Entrepreneur of the Year, and Best Lingerie Store in St. John’s multiple years in a row.

Come see why women across the country are talking about Bellie Beth.

LOVE FROM OUR CUSTOMERS

Your satisfaction is our ultimate goal! See why our clients keep coming back

  • Knowledgeable Staff

    "Hands down the best place on the island to get a proper fitting bra. This is coming from someone who has HATED wearing bras for most of my life. I have purchased two so far that feel like butter. So soft and supportive. The staff are knowledgeable and they are spot on with bra fittings. Can't recommend this place enough."

    Jess M

  • Inviting & Welcoming

    "Bellie Beth is such an inviting and welcoming store. I’ve been served by almost every employee there now and they are all fantastic! I always leave super happy with my experience. Highly recommend going there for a fitting and I promise that you will leave with something that you love!"

    Clara P

  • Service & Atmosphere

    "I can't wait to go back! As for making you feel well-taken-care-of, this place just takes it to another level. There's something in the atmosphere of the store that just makes you feel like you're simultaneously walking into a relaxing spa and your big sister's bedroom - you'll be in good hands, and you'll learn a thing or two about good bras."

    Una H

1 3