Named after our owners youngest child, Annabella Elizabeth, Bellie Beth is a locally owned, body-positive bra fitting boutique in Mount Pearl, Newfoundland.

About 80% of women are wearing the wrong size bra, which explains why finding one that actually feels good can be so frustrating. That’s where we come in. Our mission is simple: to help you feel amazing in your own skin and to find bras that truly fit your body and your life.

At Bellie Beth, we believe lingerie should make you feel strong, comfortable, and beautiful. Our team of expert fitters creates a welcoming, judgment-free space where every woman feels respected and seen. Whether you’re looking for an everyday essential, something special, or a post-surgery mastectomy fitting, we’re here to support you through every stage of life.

Our fittings take the guesswork out of bra shopping. You’ll get personal attention, honest advice, and styles that actually work for your shape. We carry a wide range of sizes and designs so you can find pieces that feel as good as they look.

Bellie Beth is more than a lingerie store. It’s a community built on self-love, confidence, and connection. We host body-positive workshops, events, and educational sessions that bring women together to celebrate who they are. We believe in lifting each other up and creating space for every woman to feel proud of the body she’s in.

Come see what a proper fitting can do - not just for how your clothes fit, but for how you feel about yourself. At Bellie Beth, we believe that confidence starts with comfort - and we're here to help you find both.